Marketers’ Texting Schedule Can Make or Break Consumer Engagement

SMS, or short message service, is an aging technology that still thrives as one of the most successful mobile marketing channels. It is immediate and has the instant attention of more than 70% of consumers who sign up to receive texts from businesses they favor.

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Google Takes Giant Step Toward Passwordless World With New Passkey Setting

Google hammered another nail in the coffin for passwords Tuesday when it announced it’s making passkeys the default login method for its personal accounts.

That means when users sign in to their personal accounts, they’ll see a prompt to create and use a passkey — typically a face scan, fingerprint, or PIN — as well as the “Skip password when possible” option turned on in their account settings.

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